Individual reactions represent parts of the poll. Ignoring all but what's statistically significant represents an error in the errand. Each is its own easy answer, yet there's truth to every one.
What we have in common is the desire to be told something others would rather ignore or cannot understand or will remain oblivious to. People pulling together aren't moved by the same issues. Imagine each person hanging from a different string tugged by the same puppeteer. Campaigns are complicated that way, but some are better than others at carrying them out. There are always enough lies to go around.
Being utterly freed from the albatross of truth helps. One could try to counter that by educating the masses on the intricacies of history, but there lies an honesty we've yet to achieve, and again, it contains too much too many people don't want to hear. Or so I've heard. Factor in the tradition of folk conditioning and you can forget about clarity. Hence simple sloganeering.
But if you're ailing, looking for the easiest, most significant answer, it's people will flock in greater numbers to the biggest crock because it seems like it's not trying to hide anything.
Anyway, don't invest your love in fear. And bring on the white winged dove.